Mass Customization For Vocational Education

To solve the diversity/efficiency dilemma for education, co-creative mass customization (MC) strategies applied by companies for highly individualized and personalized cooperation models provide a holistic framework to systematically integrate latest findings from neuroscience and communication techniques. The pull-oriented learning model embedded into an MC framework (MC4VED) has been designed and successfully implemented by Festo in the industry sector for lifelong learning in company and projects of informal learning.

Mass customization refers to a customer co-designed process of products and services which meet the needs of each individual customer with regards to certain product features. All operations are performed within a fixed solution space, characterized by stable and also flexible and responsive processes. “As a result, the costs associated with customization allow for a price level that does not imply a switch to an upper market segment.” (Prof. Piller, RWTH Aachen).